HomeLaunch GuideLaunch Checklist

🚀 Launch Checklist

Complete every step before you go live. Products that finish this checklist get 3x more upvotes on average.

0%Launch Ready
0 / 400 XP
0/28 completed

Write a compelling tagline (60-80 chars)

Specific and benefit-driven. No buzzwords. Works for humans AND AI systems.

Generate with AI →
+15 XP

Write a full description (300-500 words)

Problem → Solution → Who → CTA. Clear paragraphs, not walls of text.

+25 XP

Write a short description (140-160 chars)

SEO meta description with your primary keyword naturally included.

+10 XP

Upload a high-quality logo (400x400px min)

Square format. PNG with transparent background preferred.

+10 XP

Add at least 2 product screenshots

Show the actual product UI. No mockups-only — real screenshots convert better.

+15 XP

Add a demo video (optional but powerful)

Even a 60-second Loom increases upvotes by ~40%. No production skills needed.

+20 XP

Add 5-8 specific use case tags

Power the AI discovery layer. "cold email automation" beats "email".

+15 XP

Select the right category

Pick the most specific fit. Too broad = invisible in discovery.

+5 XP

Complete your UntoldAi profile

Photo, bio, social links. Users upvote people they can see, not nameless accounts.

+10 XP

Upvote 5 other products before launching

Warms up your account, builds goodwill, earns community points.

+10 XP

Leave 3 thoughtful comments on other listings

Quality > quantity. Specific feedback that adds value builds your reputation.

+15 XP

Follow 10 community members in your niche

They get notified. Some will check out your product organically.

+10 XP

Identify 20 people to personally ask for upvotes

Friends, customers, community members, newsletter subscribers. Have names ready.

+20 XP

Write your launch day Twitter/X post

Lead with the outcome. Include UntoldAi link. Explicit upvote CTA.

See templates →
+15 XP

Write your LinkedIn launch post

Story-driven. 3-5 paragraphs. 1 link. Publish within 2 hours of launch.

+15 XP

Draft email/message to your audience

"Takes 30 seconds — just click and upvote." Make the ask super specific.

+15 XP

Pick your launch date & time (Tue-Thu, 8-10am UTC)

Best timing for US East + Europe overlap. Avoid Mondays and Fridays.

+10 XP

Draft Indie Hackers / HackerNews post

Cross-post to where your ICP hangs out. Link back to your UntoldAi listing.

+10 XP

Verify product URL is live and loads fast

Test on mobile too. A broken link on launch day is catastrophic.

+10 XP

Pricing page is clear and accessible

Users need to see pricing before they sign up. No pricing = less trust.

+10 XP

Signup/trial flow works end-to-end

Complete the signup yourself from an incognito window right now.

+15 XP

Analytics is set up to track UntoldAi traffic

UTM parameters: ?utm_source=untoldai&utm_medium=listing. Know your numbers.

+10 XP

Support channel is ready (chat, email, Discord)

Launch day traffic will bring questions. Be responsive within 1 hour.

+10 XP

Submit product on UntoldAi

Use our AI scanner — paste your URL and most fields auto-fill.

Submit now →
+30 XP

Share on all platforms within 30 minutes of going live

The first 2 hours are crucial. All your prep should fire simultaneously.

+20 XP

Send personal messages to your 20 people

Personal message > mass email. Personalize each one with their name.

+20 XP

Monitor comments and reply within 1 hour

Quick replies signal an active founder and drive the algorithm.

+15 XP

Post a "Build in Public" update after 24 hours

Share your first numbers, lessons, or a behind-the-scenes moment.

+15 XP
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Keep going — 100% to go

Complete 80%+ of the checklist for the best launch results.